Case study: A road from traditional publishing to e-commerce business
The challenge: Taking an old-school business to the 21st century Business Perspectives is a publishing house specializing in academic writing. Since 2003, it helped both young and accomplished scientists to publish their works. The company started with printed journals in business, management, and environmental sciences. With global digitalization, traditional publishing models were dying a slow … Case study: A road from traditional publishing to e-commerce business