For some companies, digital transformation looks like opening an online shop for tailor-made wedding dresses. Others might want to adopt a SaaS model. There are as many definitions as there are companies. For us, digital transformation meant struggling with one of the most old-school industries in the world.
The COVID-19 pandemic accelerated digital transformation in dozens of industries. Most business leaders now realize the importance of technology. Yet, few understand the steps they need to take to complete this journey. So it makes sense to study the success of your competitors to find inspiration and direction for your business.
The advertising industry is entering a new age. Online advertising is booming and capturing an increasing share of the advertising budget, data has turned into the new advertising gold and is a game-changer for processes and targeting. The transformation of the advertising ecosystem is undergoing a complete shift.
Insurance is one of the last things that come to mind when you think about cutting-edge tech. Most insurance companies still cling to outdated practices and business models. Yet, the industry is going through a quiet revolution. Digital transformation in insurance is already here.
Currently, the energy market is undergoing strategic changes. These changes are focused on decarbonization, energy efficiency, the creation of new models of the digital energy market, and also the introduction of IoT technologies.
As more consumers install small-scale renewables, there will be more surplus energy that needs to be stored or sold to those who need it. Peer-to-peer energy trading allows people to buy electricity directly from other consumers on digital marketplaces.
Global fuel sources, oil and natural gas, continue to prevail in the energy industry. However, as the world moves away from fossil fuels and adopts more clean energy sources, oil and gas giants that have dominated markets for more than a century are challenged with the question of “How to survive the current energy transition?
The planet today is going through a dramatic point – a significant climate change. The way people face this challenge will determine the future of humanity. Fighting climate change, securing energy supply, and ensuring clean air and water resources for everyone requires a shift in how we produce and consume energy.
In 2021, the world entered a global energy crisis. Now in 2022, the European energy market is caught between a rock and a hard place – in the first quarter, short-term gas prices were 5 times higher compared to the same period last year.
Sustainability is all the rage now. Governments pour money into a cleaner future. New ideas spring up like mushrooms after a rain. Green energy startups have made a bank in 2021 with a record $755 billion of investments that’s only going to increase in the near future.
These are the days when industries face digital disruption. Businesses, big and small, implement new technologies and digitalize operations to keep up with changing customer needs. Digital transformation is often referred to in the context of IT modernization, optimization of existing processes, and customer experience improvement.
Companies that use monolithic, on-premise legacy applications face challenges supporting them. Limited innovation possibilities and the inability to improve everyday operations are just some common issues that businesses face when they continue to use outdated software. And it’s not to mention that legacy systems are expensive to maintain, which makes them uncompetitive today.