The advertising industry is entering a new age. Online advertising is booming and capturing an increasing share of the advertising budget, data has turned into the new advertising gold and is a game-changer for processes and targeting. The transformation of the advertising ecosystem is undergoing a complete shift.

The advertising technology (Ad Tech) industry is growing by leaps and bounds – the size of the investments in advertising technology, numbers of newly-born startups, and even digital advertising agencies are seeing a great increase compared to previous years.

In 2020 the size of the digital advertising market was estimated at $333 billion. At the same time, more than $35 billion of the ad budgets were lost due to ad fraud.

Programmatic advertising refers to a range of platforms, solutions and services that turn digital advertising into a more automated and data-driven process.

Having a solid advertising strategy is a ticket to success. Yet implementing an ad strategy without analytics is like going blind – how do you know the chosen approach will deliver the benefits you’re expecting?

In the last few years, the popularity of streaming services has skyrocketed. Along with that, the Connected TV (CTV) and over-the-top (OTT) video services became buzzwords. 

Nine years ago, the New York Times announced the beginning of the “Age of Big Data.” Since then, Big Data, from a vague and rather senseless concept, has turned into one of the most important tools for businesses.

The potential of the advertising market is huge. Total spendings on advertising are expected to reach $630 billion by 2024. Although being successful in advertising is no longer possible without technologies (advertising technologies).