Having a solid advertising strategy is a ticket to success. Yet implementing an ad strategy without analytics is like going blind – how do you know the chosen approach will deliver the benefits you’re expecting?

In the last few years, the popularity of streaming services has skyrocketed. Along with that, the Connected TV (CTV) and over-the-top (OTT) video services became buzzwords. 

Nine years ago, the New York Times announced the beginning of the “Age of Big Data.” Since then, Big Data, from a vague and rather senseless concept, has turned into one of the most important tools for businesses.

The potential of the advertising market is huge. Total spendings on advertising are expected to reach $630 billion by 2024. Although being successful in advertising is no longer possible without technologies (advertising technologies).