AdTech

Four Opportunities Digital Transformation Brings to Advertising

The advertising industry is entering a new age. Online advertising is booming and capturing an increasing share of the advertising budget, data has turned into the new advertising gold and is a game-changer for processes and targeting. The transformation of the advertising ecosystem is undergoing a complete shift.

AdTech

Advertising Technology: Why Agencies Go For Custom Software

The advertising technology (Ad Tech) industry is growing by leaps and bounds – the size of the investments in advertising technology, numbers of newly-born startups, and even digital advertising agencies are seeing a great increase compared to previous years.