Ad Software Development: Make Smarter Data-Driven Marketing Decisions

With our large experience in developing software for marketing and advertising, we can help you build powerful ad tech solutions that can process millions of data points, integrate with ad campaign management tools, and provide the best return on your client's ad spend.

Build a competitive advantage using our marketing software development services

Advanced data analytics, precise targeting, marketing automation, big data decision making – we understand the mechanisms of your industry and can develop software to help you become the most efficient player in your space.

Create, run, and optimize ad campaigns

Measure campaign performance

Measure campaign performance across all channels

Turn unprocessed information into valuable insights

Turn unprocessed information into valuable insights

Provide the highest ROAS

Provide the highest ROAS to your clients

  • Ad management
    You can turn to us for ad management software development if you're looking to automate every area of your daily workload. We build offline and online ad campaign management tools that can save your staff hundreds of hours each week and increase your business efficiency.
    • Creative management
    • Cross-channel advertising
    • Native advertising
    • Search advertising
    • Demand-side platforms
    • Media buying and reconciliation
  • Data consolidation
    Being able to capture and analyze large amounts of data in real-time allows you to stay competitive in the industry. We merge multiple data sources integrating third-party platforms into your ad tech solution to help reach your audience more efficiently.
    • Data aggregation
    • Data processing
    • Data management
    • Reporting
  • Audience segmentation
    With audience segmentation, you can maximize profits from every group within your target market. We can help you implement technology for gathering and analyzing data from online sources to create customer segments and make decisions in advertising.
    • Unified customer profiles
    • Custom events
    • Personalized messaging
    • Multivariate testing
  • Analytics and attribution
    With this type of software, you can discover which of your ads and channels are leading to higher conversions and movement through the buyer's journey. We build technology that processes large amounts of data to help you analyze and optimize ad spend.
    • Proprietary baseline and attribution models
    • Performance marketing
    • Full-funnel analytics
    • Cross-channel attribution
    • Predictive insights
    • BI and custom analytics

Advertising & marketing software development tailored to your business needs

We can build proprietary baseline and attribution models, media buying and reconciliation software, and any kind of marketing software development. Here are some benefits you get from choosing MindK.

  • Fully automated workflows
  • Real-time decision making
  • 360-degree campaign analytics
  • Data security and compliance
  • Integrations with 3rd-party systems
  • Intelligent algorithms and predictive insights
  • Continuous delivery and automation
  • High-speed campaign data processing and consolidation

Selected case studies

Look at our key showcases of the ad management tools and marketing software we've built for our clients.
AIM Analytics

Building an enterprise-grade multi-touch attribution software

How do you automate TV and radio campaign management and improve ROAS?
The challenge

Founded in 2009, Converze Media Group is one of the top direct response buying agencies in the US, named Inc. 5000 fastest-growing company. They required an automation tool to help build, support, and analyze radio and TV advertising campaigns.

The solution

We helped Converze develop a custom intelligent marketing attribution platform that automates the entire advertising workflow. It allows for managing thousands of TV and radio ad campaigns and provides 360-degree campaign analytics that takes into account a myriad of variables: copy, stations, formats, creative, length, etc.


Developing an intelligent system for processing log-level data

How do you shed some light on a traditionally murky programmatic supply chain?
The challenge

Media companies and advertisers buy airtime from hundreds of radio stations and TV channels. To show commercials, the traffic department generates a daily log that defines when the commercials are planned to be aired. After the commercials have been run, a copy of the log is sent back to advertisers for reconciliation to determine what actually aired. The problem is that these logs arrive in different formats, often difficult to analyze. Triangulate tasked us with building a system that automates log-level data processing.

The solution

We helped Triangulate develop intelligent software that recognizes different formats and standardizes raw log-level data. It allows media companies and advertisers to better understand the performance of various supply sources and compare logs with their sales orders so they don’t pay more than they need to.

The newly developed platform saves our staff hundreds of hours each week. In addition, this industry exclusive platform automates attribution for all google, radio, and television leads which will serve as a one-stop area for our staff and clients. I appreciate how MindK was able to build such a platform from conference calls, emails, and basically a wish list of what our company wanted and needed automated to make Converze a more efficient and effective player in our space.”

Philip Yancey
Philip Yancey

Partner at Converze Media

Why MindK

Experts in ad tech and marketing automation software
Deep understanding of ad campaign management
End-to-end product development expertise
Hand-on experience with big data and AI-based solutions

Develop your software with MindK

Let us know about your challenges and we'll
help you resolve them.

Frequently Asked Questions

  • How does MindK's ad tech software handle the challenge of ad fraud and ensure the authenticity of ad traffic and engagement?

    To combat ad fraud, MindK probably implements sophisticated algorithms and verification techniques to monitor and filter fake traffic, ensuring advertisers pay only for genuine engagement.

  • Can you integrate my solution with existing digital marketing ecosystems, including CRM, analytics, and other advertising platforms?

    We offer API-based integrations, allowing seamless connection with CRM, analytics tools, and other platforms.

  • How do you adapt custom ad tech solutions to the rapidly evolving digital advertising landscape?

    MindK leverages continuous research and development to keep our clients’ solutions ahead of market trends. With the help of AI and predictive analytics, MindK can adapt campaigns to new channels and consumer behaviors, ensuring clients maintain a competitive edge.

  • Do you have any measures in place to handle high volumes of data and traffic peaks?

    We use modular architectures with Kubernetes or serverless autoscaling. This approach allows their ad tech solutions to dynamically scale with the demand, managing large datasets and traffic surges without compromising performance.

Our approach

Ad Tech Industry Overview: Everything You Need To Know Today

Ad Tech Industry Overview: Everything You Need To Know Today

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Big Data in Advertising: How AdTech Is Changing

Big Data in Advertising: How AdTech Is Changing

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OTT Attribution: How It Works and How to Implement It

OTT Attribution: How It Works and How to Implement It

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