Ad Software Development: Make Smarter Data-Driven Marketing Decisions
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Build a competitive advantage using our marketing software development services
Create, run, and optimize ad campaigns
Measure campaign performance across all channels
Turn unprocessed information into valuable insights
Provide the highest ROAS to your clients
- Ad managementYou can turn to us for ad management software development if you're looking to automate every area of your daily workload. We build offline and online ad campaign management tools that can save your staff hundreds of hours each week and increase your business efficiency.
- Creative management
- Cross-channel advertising
- Native advertising
- Search advertising
- Demand-side platforms
- Media buying and reconciliation
- Data consolidationBeing able to capture and analyze large amounts of data in real-time allows you to stay competitive in the industry. We merge multiple data sources integrating third-party platforms into your ad tech solution to help reach your audience more efficiently.
- Data aggregation
- Data processing
- Data management
- Reporting
- Audience segmentationWith audience segmentation, you can maximize profits from every group within your target market. We can help you implement technology for gathering and analyzing data from online sources to create customer segments and make decisions in advertising.
- Unified customer profiles
- Custom events
- Personalized messaging
- Multivariate testing
- Analytics and attributionWith this type of software, you can discover which of your ads and channels are leading to higher conversions and movement through the buyer's journey. We build technology that processes large amounts of data to help you analyze and optimize ad spend.
- Proprietary baseline and attribution models
- Performance marketing
- Full-funnel analytics
- Cross-channel attribution
- Predictive insights
- BI and custom analytics
Advertising & marketing software development tailored to your business needs
We can build proprietary baseline and attribution models, media buying and reconciliation software, and any kind of marketing software development. Here are some benefits you get from choosing MindK.
- Fully automated workflows
- Real-time decision making
- 360-degree campaign analytics
- Data security and compliance
- Integrations with 3rd-party systems
- Intelligent algorithms and predictive insights
- Continuous delivery and automation
- High-speed campaign data processing and consolidation
Selected case studies
Building an enterprise-grade multi-touch attribution software
Founded in 2009, Converze Media Group is one of the top direct response buying agencies in the US, named Inc. 5000 fastest-growing company. They required an automation tool to help build, support, and analyze radio and TV advertising campaigns.
We helped Converze develop a custom intelligent marketing attribution platform that automates the entire advertising workflow. It allows for managing thousands of TV and radio ad campaigns and provides 360-degree campaign analytics that takes into account a myriad of variables: copy, stations, formats, creative, length, etc.
Developing an intelligent system for processing log-level data
Media companies and advertisers buy airtime from hundreds of radio stations and TV channels. To show commercials, the traffic department generates a daily log that defines when the commercials are planned to be aired. After the commercials have been run, a copy of the log is sent back to advertisers for reconciliation to determine what actually aired. The problem is that these logs arrive in different formats, often difficult to analyze. Triangulate tasked us with building a system that automates log-level data processing.
We helped Triangulate develop intelligent software that recognizes different formats and standardizes raw log-level data. It allows media companies and advertisers to better understand the performance of various supply sources and compare logs with their sales orders so they don’t pay more than they need to.
The newly developed platform saves our staff hundreds of hours each week. In addition, this industry exclusive platform automates attribution for all google, radio, and television leads which will serve as a one-stop area for our staff and clients. I appreciate how MindK was able to build such a platform from conference calls, emails, and basically a wish list of what our company wanted and needed automated to make Converze a more efficient and effective player in our space.”
Partner at Converze Media
Why MindK
Develop your software with MindK
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Frequently Asked Questions
- How does MindK's ad tech software handle the challenge of ad fraud and ensure the authenticity of ad traffic and engagement?
To combat ad fraud, MindK probably implements sophisticated algorithms and verification techniques to monitor and filter fake traffic, ensuring advertisers pay only for genuine engagement.
- Can you integrate my solution with existing digital marketing ecosystems, including CRM, analytics, and other advertising platforms?
We offer API-based integrations, allowing seamless connection with CRM, analytics tools, and other platforms.
- How do you adapt custom ad tech solutions to the rapidly evolving digital advertising landscape?
MindK leverages continuous research and development to keep our clients’ solutions ahead of market trends. With the help of AI and predictive analytics, MindK can adapt campaigns to new channels and consumer behaviors, ensuring clients maintain a competitive edge.
- Do you have any measures in place to handle high volumes of data and traffic peaks?
We use modular architectures with Kubernetes or serverless autoscaling. This approach allows their ad tech solutions to dynamically scale with the demand, managing large datasets and traffic surges without compromising performance.
