For Peco Inspx clients, the high upfront costs of purchasing industrial equipment can make recouping the investment seem to be far-off. And that makes it a tough sell. So the founders of PecoInspx had an idea to develop a website that makes it easier for their clients to understand purchase options and the value behind it.
Together with the client, we built a custom promotional website that literally shows how the equipment works, explains the benefits of their products, and serves as the entry point to a more personalized selling funnel.
Now Peco Inspx have their own platform for communicating information about equipment with a wider audience of potential customers.
As soon as a user lands on the website, the animations showcase the usage of Peco InspX systems, so that users start realizing the value behind it immediately.
With a clean and intuitive design coupled with well-structured content, the technical descriptions don't overwhelm users. The website engages users with animations and discreetly leads them to contact forms.
The website reduces the time involved in researching, finding and purchasing inspection systems, placing easy access to Peco Inspx products directly into the hands of consumers.
Through iterations and testing, the product catalog has been made clearer and, provides continuous context and cues — with all the options available at once. The catalog has been enhanced by providing a fixed in-page navigation which summarises the different high levels and allows a seamless browsing experience.
The information is broken down into easily understood levels, so it allows a smooth scan and does not overwhelm — on any device.
The technical data often looks indigestible for the majority of readers. Thus, we made Product Detail pages clean and straightforward: with key stats, tech specifications and features.
The website communicates Peco Inspx complex solutions to prospective customers in a concise and effective manner, providing content in a clear, understandable order to naturally guide users to what they are looking for.
All in all, we presented the following deliverables:
We supported this aspect of the business by creating pages and contact forms for product details requests, special downloads for new contacts and sales enablement materials.
pages with unique content
countries represent returning site