A marketing asset for the #1 online reputation management platform

WEB PORTAL

Business need

Reputation used a Drupal website, built years ago. The design and UX were terribly outdated. To promote new products, Reputation needed a sleek web portal and blog under one domain.

Result

MindK redesigned the portal, helping the client migrate their blog and website. The new portal attracts 1.6+ million visitors a month. It helps to convert them into paying customers with real-time demos and blog posts.

Industry
Marketing SaaS
Location
USA
USA
Working together since
Sept 2016

Reputation.com delivers the category-leading Online Reputation Management platform for large, multi-location enterprises. They help companies to monitor and improve online ratings and reviews, drive traffic, visits and revenue.

Mark Lange

CMO, Reputation.com, USA

It's been refreshing to work with a team that puts us as a client first no matter the circumstances

Engaging MindK for website development has been a tremendous upgrade for Reputation.com. Their talented and on-demand team has enabled us to streamline website development, react in real-time to business challenges, achieve nearly zero downtime, and very importantly keep our overall development expense well below that of an in-house team. It’s been refreshing to work with a team that puts us as a client first no matter the circumstances and goes out of their way to ensure that our needs are not only met but exceeded.

The challenge

Reputation used a Drupal-based website, built years ago, so the design and UX were outdated. The Reputation blog was hosted on a different domain that complicated attracting new visitors to product pages. With an eye toward promoting their solutions, the client required a neat all-in-one web portal able to attract quality leads.

The solution

Together with Reputation, we took on the challenge to redesign the web portal and overhaul the user interface and experience on all touchpoints. After migrating their website and blog into new solution, Reputation received an immersive marketing site ready to serve as an entry point to a selling funnel.

Enhanced user experience

The portal is built to be responsive and tested to provide an enjoyable experience across a variety of web and mobile devices.

Enhanced user experience

The portal is built to be responsive and tested to provide an enjoyable experience across a variety of web and mobile devices.

With the target audience in mind, we helped to make the website multilingual, which makes it easier to understand the Reputation tool capabilities for users speaking English, French, German or Spanish.

Reputation Score real-time demo

To present the value of the tool, we’ve built a page visualizing how an auto dealer brand looks online through the customer eyes.

Reputation ORM platform considers a myriad of factors affecting brand reputation — star ratings, online reviews, business listings, social engagement and more — the demo page provides the fastest way to experience the tool possibilities. Users can see at-a-glance how brands measure up against competitors and best-in-class scores. On top of that, they can easily find and download a number of free digital resources like ebooks, white papers, guides, and benchmark reports.

Granting insights in advance

Users get access to insider tips for Online Reputation Management before buying anything, while Reputation connects with their prospects on a deeper level.

Granting insights in advance

Users get access to insider tips for Online Reputation Management before buying anything, while Reputation connects with their prospects on a deeper level.

We partnered with Reputation to turn their website for ORM software into a business engine, helping them involve customers like never before. Together with the redesigned site, our client received:

An ability to present their tool using the language a user prefers
A number of touchpoints with potential customers created via resource pages and easy-to-fill contact forms
A way to demonstrate the uniqueness of product features on 1 page, with no login or demo sessions (a detailed dealership reputation score calculation for all corners of the USA)
A heat map integration that allows the Reputation team to see how people interact with the portal, and discover data-backed ways for improvements
A number of migrations that allowed bringing all resources under one domain to boost SEO and facilitate website management
24/7 support and server monitoring.

Connecting with customers faster

An Intercom online chat helps the team assist people with their questions asap and equips the portal to convert even better.

Now users can

Get access to all good-to-know info about the Reputation ORM platform in one single place
01
Receive practical tips and insights on reputation management before buying anything
02
Experience uniqueness of the tool in a matter of minutes, with no need to schedule calls or leave the website
03
Request a detailed demo session of one or several Reputation solutions in a click
04

Services provided

Project managment

Web app development

DevOps services

Quality Assurance

Value delivered

The promo web portal received a 100% refreshed look and user experience. It created a business value in the form of improved lead conversion rate and boosted the company’s marketing efforts. A reputation score calculation of more than 16,000 dealerships across the USA received a high appraisal from site visitors. We keep the ball rolling by scaling the portal and refining the user experience.
1
visitors per month most of which are successfully converted into product users
1
pages with unique content

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