The digital age brought massive changes to the publishing industry. Business Perspectives chose to adapt their business model by building an international digital platform, where people could read and download individual articles, as well as subscribe to scientific journals and monograph publications. They aimed to reach beyond the local audience and create a convenient sales funnel.
We had an existing site for Business Perspectives with a complex catalog of scientific journals and articles. It brought traffic, but we wanted to serve the science community in the best way possible, so came up with multiple ideas for custom features. While supporting our first site, MindK began working on a new platform from the ground up.
We teamed up with Business Perspectives to transform the website into a powerful E-commerce system tailored to the scientific community. To improve the company’s bottom line, we focused on great product presentation, monetization strategy and custom features for author engagement.
We started with a full gap analysis, pointing out where content, structure and overall UX of the existing website fail to match the ideal experience journey.
To streamline content publishing and save costs for the client, we transitioned Business Perspectives to a content management system designed to minimize operational effort. Besides improved UI and UX, the redesigned portal is optimized for search engines and has social media and email alerts integrations which means better promotion for authors and their scientific work.
With a map of ideal experience for each visitor type, we organized all site materials into a lucid flow and seasoned it with custom features to convert visitors into clients. As the user chooses a journal or article of interest, he/she can get a preview, buy it, subscribe to the whole journal or even rent an article for a fraction of the cost.
To encourage the authors to publish new work, we created an interactive leaderboard, where users can sort authors’ by their ranking. The one who tops the board wins more readers attention.
With a brand new solution, Business Perspectives leveraged an opportunity to better serve the scientific community. It is both a one-stop shop for high-quality manuscripts, and
a promotional platform that makes scientific works visible for society.
To reflect the Business Perspectives mission in a more holistic way, we integrated the main platform with the JIC Index website, helping promising journals in their quest for best publishing practices.
With the JIC Index website journals can get
an independent assessment regarding international standards, coupled with guidelines for promotion into the international scientific environment.
users a month
free and paid articles downloaded
We were constantly in touch throughout the whole project. I’ve never had to question their availability or transparency. They’re a very flexible and responsive team, willing to take on suggestions and implement changes quickly.