Working together since
Each ad campaign required forming ad orders, sending them to the relevant stations and manually analyzing the huge broadcast logs to take care of ROI. It took days of hard work, making the process inefficient. Converze required a strong automation tool able to help them build, support and analyze radio and TV advertising campaigns in no time.
In light of the client’s needs, MindK team created an intelligent marketing attribution platform, called AIM Analytics. Now the system covers and automates end-to-end advertising workflow, allowing the client to manage thousands of different campaigns and analyze their results in a few clicks.
A wide range of report settings and smart filtering makes it easy to navigate the overwhelming amount of data. It allows making data-driven decisions in real-time.
AIM Analytics tracks campaigns across marketing channels and provides accurate, up-to-date reports, with traffic numbers, cost per actions, and buying data. That way, account managers, media buyers, and customers can find out which actions they need to take to lower the customer acquisition cost.
The engine and heart of the system is a parser module. It parses 300+ radio broadcast logs a day to track the frequency and timing of ad campaigns, and updates reports every two hours. An integration with 3rd-party systems like Media Monitors and BVS minimizes the errors. Add to that taking data from calls, SMS, and Google Analytics (website visits when the ad was aired), and you get a tool that eliminates days of hard manual work, leaves space for strategic decisions and increases customer satisfaction.
All the collected performance metrics can be highlighted on a personalized dashboard. Now, anything that affects ROI can be detected at a glance.
The developed solution gives Converze media an advantage unmatched by any other agency. It provides the agency with:
Aim Analytics tracks both successes and failures, that allows Converze Media to come up with winning strategies again and again.
radio stations can receive
an ad order with a few clicks
systems like AIM analytics
on the market
“We have worked intimately with MindK to build out our digital platform to automate in every area of our daily workload. The newly developed platform saves our staff hundreds of hours each week. In addition, this industry exclusive platform automates attribution for all google, radio, and television leads which will serve as a one stop area for our staff and clients. I appreciate how MindK was able to build such a platform from conference calls, emails and basically a wish list of what our company wanted and needed automated to make Converze a more efficient and effective player in our space.”
Partner at Converze Media