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In our big overview of the Ad Tech industry, we talked about ad tech landscape and the challenges it faces. Today, we’ll discuss why many agencies go for custom ad tech solutions instead of using out-of-the-box tools.

In 2020 the size of the digital advertising market was estimated at $333 billion. At the same time, more than $35 billion of the ad budgets were lost due to ad fraud.

Programmatic advertising refers to a range of platforms, solutions and services that turn digital advertising into a more automated and data-driven process.

Having a solid advertising strategy is a ticket to success. Yet implementing an ad strategy without analytics is like going blind – how do you know the chosen approach will deliver the benefits you’re expecting?

In the last few years, the popularity of streaming services has skyrocketed. Along with that, the Connected TV (CTV) and over-the-top (OTT) video services became buzzwords. 

Nine years ago, the New York Times announced the beginning of the “Age of Big Data.” Since then, Big Data, from a vague and rather senseless concept, has turned into one of the most important tools for businesses.

The potential of the advertising market is huge. Total spendings on advertising are expected to reach $630 billion by 2024. Although being successful in advertising is no longer possible without technologies (advertising technologies).

FinTech exosystem in now worth more than $226.7 billion. Driven by changes in customer needs, it experiences fierce competition. Yet, fighting your rivals isn’t necessarily the best strategy. Experts agree that partnering with other institutions can solidify your market position and benefit all parties.

For a long time traditional banks enjoyed headship in the financial sector across the globe. Now, with the rise of financial technology, banks have to compete with a rising number of FinTech companies that provide products and services in the niche areas of banking. 

Despite the pandemic, the FinTech sector managed to attract $44 billion of investments in 2020 – making it the third-best year in history. The Q1 of 2021 brought $22.8 billion in funding, more than half of the 2020’s overall investments. You might be wondering: why is FinTech growing so quickly?

3 years ago, the US saw its first real estate transaction recorded on blockchain. The deal came as a part of a pilot program from Propy, a California-based property marketplace. Blockchain helps the company document every step of a transaction, from the showing of initial interest to inking the deal and transferring ownership rights.

2020 was a game-changing year for the FinTech market. The transition to online reshaped the industry and gave a huge lift to innovations. Banking became more business-oriented, payment cards gave way to mobile apps, transactions became more “invisible” – and that’s just a small part of how the FinTech industry is evolving.