Insights on Professional Product Development. All in One Place.

Everybody who wants to build a mobile app faces a dilemma. You can either hire native iOS/Android developers or go for a cross-platform solution.

According to Localytics, more than 60% of customers disappear within the first month after trying out a new app. Only 20% will make it to the end of a three-month period. But is there really nothing you can do about this “engagement toll”?

Meet Kotlin, the rising star of Android development. AWS, Uber, Pinterest, Netflix, and Coursera have already incorporated Kotlin into their projects, as did many others.

Creating an app can be a lot of work. However, that’s not necessarily the hardest part. For many, the tough bit is marketing your app and making sure that the people who need it download it and make it a part of their daily life.

As promised we are starting a new series devoted to MindK Tech Battles, a monthly meetup for IT professionals organized by our R&D team.

Instant messaging apps have changed the way we communicate using our smartphones. It’s only natural that people try to replicate their success. But why do so many messengers fail and end up in oblivion? What is it you need to know so your app doesn’t join them?