Mobile development. Insights for the modern-day app creators.

MVPs are often the beginning for many startups. In this article, we will find out the exact business wins you may get by utilizing a Minimum Viable Product approach for your software idea.

From looking up directions on Google Maps to hailing a taxi via Uber, geolocation apps have become a backbone for many thriving businesses. But can you develop an app that would enjoy similar success?

Starbucks knows when I go to work. Their app can access my location and purchase history. So when I pass by the nearest coffee shop, it sends me an offer I can’t resist – a cup of Java Chip Frappuccino (600 calories) at 25% off. And while I’m sipping this unholy goodness, here’s how similar strategy can help your business.

Choosing a core technology is one of the most important decisions that every CEO and CTO have to make. It determines how fast a mobile app can be shipped to market, what is the total cost and how painful maintenance will be.

A few years ago, the choice between native and hybrid apps seemed obvious. Native iOS/Android provided the best quality while Ionic, Cordova and PhoneGap offered a decent low-cost alternative. But now the hybrid approach has a new contender.

The idea that technology developed by one company just for one service has turned into a popular framework for Android and iOS app development sounds a bit fantastic. Anyway, it is all about React Native. But why do famous companies choose this technology for building their apps? Let’s find out!

Current digital environment is very app-focused: roughly 90% of mobile time is spent using apps. Regardless, with 3.8 million apps on Google Play and 2 million in App Store, we wondered what applications people may still miss, and we are ready to share the best app ideas with you.

Everybody who wants to build a mobile app faces a dilemma. You can either hire native iOS/Android developers or go for a cross-platform solution.

According to Localytics, more than 60% of customers disappear within the first month after trying out a new app. Only 20% will make it to the end of a three-month period. But is there really nothing you can do about this “engagement toll”?

Meet Kotlin, the rising star of Android development. AWS, Uber, Pinterest, Netflix, and Coursera have already incorporated Kotlin into their projects, as did many others.

Creating an app can be a lot of work. However, that’s not necessarily the hardest part. For many, the tough bit is marketing your app and making sure that the people who need it download it and make it a part of their daily life.

As promised we are starting a new series devoted to MindK Tech Battles, a monthly meetup for IT professionals organized by our R&D team.